Research in Media

There are 3 main purposes of research in media :

Audience Research
Market Research
Production Research

Audience Research is used in media to know about a target audience of product / service.Moreover main categories of this type of research is age and gender.  This type of research is conducted in segments to know about their attitudes , beliefs , interests , etc to prevent any trouble when creating a product / service. For example , creators of GTA will aim their games towards 18+ due to the content that is in it. If they aim for any lower , they may receive criticism which can lead to them losing out on profit and having a bad image. Producers of product of service , ensure that their product / service is targeted at the right people , as it will benefit them.

About Investigating :

Market Research is important for every company that produces a service or product. This type of research is where they gather information about their target market and audience of their product and then analysing what would be suitable content for them. In result of this , they are trying to understand the target audience better.

About THE TARGET MARKET : 

• What the market looks like
• Who are the competition
• What are competing products and from whom/where
• Potential Cost , revenue , profit , etc 

Product Research is needed when creating/developing a new service / product. This helps gives the characteristics of the product. It will also allow the company to know get into trouble from copyrighting someone else characteristic of a service / product. This type of research focuses on how the product is made. For example , movie remakes will have to get copyright signed from the production company who created the original movie before. If this don't happen , it will see them go into a lawsuit , which can result in lost of money. 

Production Research will : 

• Provide Content and gather material to allow the company to develop the new product.  
• Check out suitable recording and or production locations 
• Investing technology , personnel and other resources available 
• Thoroughly research and plan production and post - production stages to ensure that it all runs as smooth as possible.

Purpose of Social Action

The purpose of social action is to come together and help people in need in local communities or across the world. This type of action is usually carried out by organizations such as charities or an individual who simply loves to do good deed. Moreover , this type of action isn't done to make any sort of profit.

Describe the impact of social action

Impact of social action is quite huge.

Research

Research is where you gather information on something you would like to know or buy. This will see the person find out which product is the best benefit for them.  Moreover , there's numerous methods to it

There's numerous type of research :


Quantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity.

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations.

Before I develop a new computer game , I would carry out a couple researchers to find out what type of game the public would like. By me doing this it would ensure that i create the best game possible for the target audience . I would take out research such as surveys. Surveys will allow me to know the age and gender of the participants that took part . This will allow me to know about the audience in general.